Vice pres >February 13, 2015
By David Vance
Ramon Rionda has dedicated a very long time to horse race in Latin America, and on the way he has witnessed an ever-changing landscape that has needed constant changes when it comes to company priorities. Like racetracks within the united states of america and around the globe, terms like branding and packaging and product distribution—unfamiliar to rushing somewhat significantly more than a decade ago—have end up being the primary focus for South American songs.
Rionda was raised within the sport as a result of their dad’s love for breeding and racing. Today, he’s effortlessly one of many earth’s busiest battle track professionals inside the part as vice president of racing for Codere, a significant international video video gaming business situated in Madrid, Spain.
All of it began for Rionda as a 5-year-old as he would join their household for a time of rushing at Hipodromo de las America in Mexico City, as well as other songs throughout Latin America. Their daddy, Ramon Rionda Sr., had been a fruitful breeder and owner whom competed in the level that is highest. Commitment to your sport has permitted the son become earnestly active in the development of the entirely start up business model from his times as an admirer.
“we nevertheless love the horse racing—the pageantry, your competition, the challenges—but the company model has brought in a footprint that is completely new” he stated. “Today, it is about developing a brand that is successful then packaging and circulating it correctly. Competition for the video gaming and activity group of fans calls for an infinitely more creative approach as being a practical company consideration.”
Codere has over 57,000 video video gaming devices global and is an active owner and supervisor of battle songs in Mexico, Uruguay, Panama, and Brazil.
Rionda is intimately mixed up in day-to-day challenges associated with specific tracks, while also wanting to guide the growth that is overall of’s race division.
“I’ll acknowledge I never expected being this active in the day-to-day operations of countless tracks, while additionally wanting to start to see the big photo in regards to development,” he stated during a rest from their travels to see a Codere procedure. “It is really challenging, but it is one thing i love doing. With numerous operations, you will find numerous problems that have to be addressed on a day-to-day foundation.
“Fortunately, we now have solid administration workers at each of y our properties. They enable me personally to attempt to give attention to brand new possibilities and try to be proactive for the reason that regard. Without them, i might need to become more reactive and lose sight of this main target, that is growing the company.”
The expansion of simulcasting and account deposit wagering, for instance, together with undeniable fact that Codere’s songs in Latin America all are categorized as the time that is same while the usa, creates a much greater window of opportunity for possible growth.
“All tracks—not simply when you look at the U.S. or Latin America—are confronted with the task to develop their company by adopting the options because of the brand new technology. Your competitors when it comes to video gaming and activity buck is real,” Rionda stated. “This means we have to still keep our concentrate on key consumer service—the patron—while that is on-track recognizing the very challenging opportunities for sharing our signals and getting quality rushing through off-track wagering and simulcasting and ADWs. It is a fascinating mix that modifications daily.
“As a market, item circulation is among the most goal that is primary and we also feel we have to introduce the areas to Latin race. We feel it really is a secret that is well-kept the united states.”
With Latin breeders becoming alot more active in the horse product product sales in Kentucky, Florida and ny, and breeders that are prominent in major farm operations in Lexington and Ocala, Rionda is motivated by present development and increased awareness.
“It really is my task to reveal our item to as much racing jurisdictions that you can, in addition to convenience with all the time areas helps it be more available and much more appealing,” he stated. “There isn’t any concern it is an expanding world, so being aggressive in areas common to your retail company additionally connect with horse race today.
Rionda recently made plans for the signal from Hipodromo de las Americas to be gotten via TwinSpires.com.
“which is a significant first rung on the ladder,” he stated. “the rise within the population that is hispanic the U.S. means our target demographics enhance substantially, meaning we could drive more possible competition fans to ADWs also as simulcast parlors and competition songs for the U.S.
“Ideally, it becomes a win-win idea.”
A normal week for Rionda is definately not normal. While trying to orchestrate the continuing company potential from their workplace at Codere America headquarters in Buenos Aires, Argentina, their existence is definitely needed at one of several songs. Which makes for an travel that is incredibly demanding, including occasions as he must travel to Mexico to meet up with with administration workers at Hipodromo de las Americas, or even to Panama, where Hipodromo Presidente Remon is found. He additionally represents Codere’s passions from the board of directors at Hipodromo Nacional de Maronas in Montevideo, Uruguay.
In addition, Rionda offers their expertise as being a help supply for Codere Brazil’s administration operations, that is run by handling manager Andre Gelfi. An additional pioneering move for the video gaming giant, Gelfi recently announced a unique joint contract to deliver the race sign from Jockey Club Parana, in Curitiba, a town of 2 million individuals about 200 kilometers from Sao Paulo, with other racing jurisdictions global.
“Like we stated, we now have really capable administration workers at all of your locations and that relieves lots of stress for me personally, however, many times it is simply necessary that we be on location if you can find problems that need our attention,” Rionda explained.
Due to the travel needs, Rionda admits he has trained himself to fall asleep whenever feasible in a somewhat reclined airplane chair or in an flight terminal. “It is maybe maybe not an adverse in my situation. It really is the things I should do to have the work done. And so I just do so,” he stated.
Rionda, whom talks four languages fluently, life in Buenos Aires, Argentina, together with spouse, Jennifer, and child, Sophia.
Rionda and Codere and also the federal federal federal government of Panama recently hosted the Clasico del Caribe, perhaps one of the most prestigious ukrainian mail order brides real races for 3-year-olds in Latin America, when it comes to 2nd year that is straight. Horses off their countries that are latin yearly in the case. This season’s battle attracted 3-year-olds that are top Panama, Mexico, Puerto Rico, Venezuela, Dominican Republic, and Panama. The 2013 competition had been won by Diamante Negro, representing Mexico.
“The enthusiasm stays for horse racing in Latin nations,” he stated. “the task now’s to look at exactly how we can collectively expand our perspectives through innovative advertising and shared company goals. We face the exact same needs for industry synergy given that United States faces. It is as much as us to keep in the leading edge and locate a suitable way by using the characteristics of Thoroughbred rushing utilizing the brand new technology. The impact never ever stops to improve. in that respect”